It seems feature requests, project / task management along with bug visibility internally and externally would be better managed in this format? It seems for its low entry cost for a cloud solution it would benefit the overall organization of the project and the collaboration between developers, internal employees and end users in one central location.
Github seems to be the code repository choice which integrates:
https://confluence.atlassian.com/adminjiracloud/connect-jira-cloud-to-github-814188429.html
as well as for paid tasks you could reference ids / links within feature requests category so that people know where to go if a feature request is open and if there is potential money opportunity.
Beyond that I can see it as a great looking glass for us to look at features we want, status / conversation of the work being done on them.